ABOUT US
ABOUT US
A Trusted Manufacturer of Electrical Components & OEM Solutions
ABOUT US

RICH BRAND ( SUN-LITE® ) was founded in 1990 in Dongguan, Guangdong Province and the same year branch office in Hong Kong. Currently, we
have around 1,500 dedicated employees.


We are a professional R&D, producer and exporter of mechanical electric parts. Our products include lamp holders, electrical switches,
terminal blocks, receptacles, wall plates, indicator lights, control boards, wire connectors, wiring harnesses, strain reliefs,
plastic & metal die-stamping components.

From R&D, mold/tooling making of our products as well as automatic assembly m/c and production to testing equipment for quality control,
we made them all by ourselves under one roof.

RICH BRAND ( SUN-LITE® ) has continuously implemented the ISO 9001 Quality Management System since 1995. Furthermore,

Since 1997 we have purchased land 35,000M² and built 4 connected production buildings and 3 dormitories on our own land.

Since 2003 we have started to apply TS16949 system to our parts of home appliance;

Since 2006 a subsidiary production facility Golweal Far East Ltd. was established;

Since 2010 we have been ISO 9001 (v. 2008) and ISO 14001:2004 certified;

Since 2014 we are certified as the New High-Tech Enterprise by various provincial governments of China;

Since 2017 we have upgraded our ISO to ISO9001:2015 and ISO14001:2015;

In 2020, GOLDWEAL Far East Ltd, a subsidiary of RICH BRAND Industries Ltd, expanded production capacity. Total investment on the expansion
was RMB 460 million ( USD 71 million ) on a construction area of 94,000 sq. m.
Organization/Departments:
R&D, Laboratory, Tooling, Production Engineering, Automation, Die-Stamping, Injections(Thermo Plastic & Thermoset Plastic), Wire Harness,
Assembly Lines, Quality Control, Marketing/Sales, Production Control, Warehousing, Purchasing, Cost Center, Document Center, Auditing,
Accounting, General Affair, IT and Taiwan Office.

Management Principle:
Quality First; Customer Orientation; Continuous R&D; Sustainable Management.

Quality Policy and Commitment:
Quality is our foundation; through constant engineering developments, technical support and cost reduction where possible to satisfy customers is our responsibility.

Quality Policy and Program:
Recognize & Identify with critical to quality; Understand & simulate customer applications; Produce to customer’s exact specifications.

ABOUT US
COMPANY CULTURE
  • MANAGEMENT PRINCIPLE
    MANAGEMENT PRINCIPLE
    Quality First; Customer Orientation; Continuous R&D; Sustainable Management.
  • QUALITY POLICY AND COMMITMENT
    QUALITY POLICY AND COMMITMENT
    Quality is our foundation; through constant engineering developments, technical support and cost reduction where possible to satisfy customers is our responsibility.
  • QUALITY POLICY AND PROGRAM
    QUALITY POLICY AND PROGRAM
    Recognize & Identify with critical to quality; Understand & simulate customer applications; Produce to customer’s exact specifications.
DEVELOPMENT HISTORY
2020
GOLDWEAL Far East Ltd, a subsidiary of RICH BRAND Industries Ltd, expanded production capacity. Total investment on the expansion was RMB 460 million ( USD 71 million ) on a construction area of 94,000 sq. m.
2017
We have upgraded our ISO to ISO9001:2015 and ISO14001:2015
2014
We are certified as the New High-Tech Enterprise by various provincial governments of China
2010
we upgraded for ISO 9001:2008 edition and implemented and granted on ISO 14001:2004 environment management system.
2009
All of our people made great efforts to maitain with a good performance and finally we got through this severe global economic rescession.
2007

Whrilpool Inc. in USA visited firstly and finished development for the first cooperated items of terminal blocks for them.

ISO9001:2000 quality system was changed to be granted by CQC, China.

Contacted firstly with NEC Co. of Japan thru Prisource Ele. Co.

Contacted firstly with Nihon Colmo Co. of Japan.

2006

Contacted firstly with Schneider Inc. in France.

Started business with Electrolux Inc. of Europe.

2005

Started business with Cooper Inc. of Frence and Mabe/GE Inc. in Mexico.

Started business with Mitsubishi Co. of Japan thru WinPac Trading Co.

2004

Total annual production of each item of product breach 1 hundred million pcs.

Started business with Cooper Inc. of USA.

2003

ERP computer system implemented in all fields of company. 

Built four production buildings and three dormitory buildings.

Started business with Koizumi Co. of Japan; started to implement TS16949 quality system for the parts of electrical appliance.

2002

Started business with Electrolux Inc. in USA that also started by A-90 series lampholders. 

Started Business with Toshiba Co. of Japan thru Prisource Ele. Co.

2001

ISO 9001: 2000 quality system performed and granted by DNV. 

Started business with GE HEP ( Home Electric Products ) Div.

2000
Started business with GE Appliance Div. ( GE Appliance Park ) in USA with the first item of a medium base porcelain lampholder, Cat. No. A-90 series used for kitchen ovens.
1999
Self-designed mogul base ( E39 ) porcelain lampholder passed GE and Listed by UL and CUL that's successfully shipped to GE Lighting System Div. of USA.
1998
GE visited firstly.
1997
We have purchased land 35,000M² and built 4 connected production buildings and 3 dormitories on our own land.
1995
Granted ISO 9002 quality management system by DNV,and T-MARK of Japan.
Started performing MRP computer management system.
1994
Join-ventured with Taiwan Concord Co., Ltd.,and purchased 30,000 squire meters land.
1993
Started to talk about join-venture with Taiwan Concord Co., Ltd. Sept. of 1993 started foreign trade business.
1991
1 st January began to put into production,established the Sun-Lite Sockets Industry Inc.
in Taiwan, and established Rich Brand – HongKong Branch.
1990
Established Rich Brand Industries Limited from Taiwan in Talang Town, Dongguan City, Guangdong Province.
SUPPORT
We provide clear product support and answers to your questions, quickly respond to your needs, and efficiently solve technical problems.